Statistics show that postcards and newsletters and NOW rack cards are three of today's most powerful marketing tools for attracting attention to one’s business. Rack cards are helpful in making a positive and long-lasting first impression and a great way to introduce your company and your services to the public. Because of these statistics, designing and printing rack cards is a new service offered by I.S. Marketing.

Rack cards can be used for general purpose promotions or to target specific consumer groups including: hotels, lodges, bed and breakfasts, golf courses, sports complexes, entertainment companies, women’s groups and organizations, restaurants, museums and galleries, and all small businesses in your surrounding area that have rack card holders or allow your rack cards to be displayed on their shelves.

A rack card’s standard size is 9” x 4” with 4 over 4 color (full color front and back.) The best way to create a rack card is to make several lists of your business' features, hours, location, and any promotions for purchasing more than one service at a time. You should list all services, but especially the services that you excel at. Things we take into consideration when we design rack cards are that the top 1.5 inches can be the only thing visible, when placed in the racks of hotels, etc. In addition, rack cards will occasionally be placed backwards in a display case or left lying upside down. As a result, you may wish us to design the top of the front & back of your rack cards to be very similar. Your list of features should be refined and listed in order of importance.

Placing your rack cards at each location is your responsibility, so scout your area for all locations, including all businesses as previously mentioned. For hotels and all businesses that have wall rack card holders, it is simply a matter of talking to the manager and having the cards available in quantity. For small businesses in your area that do not have rack card stands, you must supply a simple rack card holder. You must also talk to the owners of small businesses and offer exchanges of services to allow you to place your rack cards on the counters at their locations.